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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.”
Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
Item #: 3732889

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

Item #: 3732889

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“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.”
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What Stands Out

In-depth Analysis
Offers a comprehensive exploration of how technology is designed to be addictive, delving into psychological tactics and societal impacts that reveal the intricate relationship between users and their devices.
Authoritative Insights
Written by a leading expert in technology and addiction, the book provides readers with credible perspectives backed by research, enhancing understanding of technology's influence on behavior and well-being.
Practical Solutions
Equips readers with strategies to resist addictive technology, emphasizing critical thinking and self-awareness, empowering individuals to make conscious choices about their digital consumption and improve their overall quality of life.

Product Details

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  • Hardcover book titled 'Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked'
  • Authored by Adam Alter and published on March 7, 2017
  • Explores the addictive nature of technology and how businesses capitalize on it
  • Focuses on the impact of modern technology on behavior and well-being
  • Examines the psychological and social consequences of excessive screen time
  • An insightful and thought-provoking read for understanding technology's influence on society
Publisher Penguin Press
Publication date March 7, 2017
Edition Illustrated
Language English
Print length 368 pages
ISBN-10 1594206643
ISBN-13 978-1594206641
Item Weight 1.1 pounds (500 grams)
Dimensions 5.74 x 1.28 x 8.52 inches (14.6 x 3.3 x 21.6 cm)

Who Should Buy?

Suitable For
  • Tech Enthusiasts

    Individuals passionate about technology will find insights into how products are designed to be addictive and engaging.

  • Mental Health Advocates

    Those focused on mental health will appreciate the exploration of technology’s impact on habits and well-being.

  • Educators and Parents

    Educators and parents seeking to understand the influence of technology on youth can utilize the book's findings.

Not Suitable For
  • Casual Users

    Individuals who casually use technology may not find the detailed analysis relevant to their everyday experiences.

Product Description

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Customer Questions & Answers

  • Question: What is the main thesis of 'Irresistible'?

    Answer: 'Irresistible' explores how technology is designed to be addictive, drawing parallels between behaviors encouraged by digital platforms and the principles of habit formation. The author, Adam Alter, delves into the psychology behind these technologies and discusses the impact they have on our daily lives. By illustrating real-world examples of tech-driven addiction, the book prompts readers to reflect on their relationship with technology, encouraging mindfulness and moderation.
  • Question: Who is the author of 'Irresistible' and what are his credentials?

    Answer: The author of 'Irresistible' is Adam Alter, a renowned psychologist and professor at New York University. He specializes in human behavior and decision-making, making his insights particularly valuable in understanding the mechanics of addiction in the digital age. With extensive research and publications in behavioral psychology, Alter provides a compelling examination of how technology has evolved and its profound effects on individuals and society.
  • Question: What types of addictive technologies are discussed in the book?

    Answer: 'Irresistible' covers various forms of addictive technology including social media platforms, gaming applications, and mobile devices. Alter examines how these technologies utilize psychological triggers to capture and retain user attention. By highlighting specific case studies, the book sheds light on the underlying strategies that tech companies employ to create engaging experiences that often lead to excessive usage and compulsive behavior.
  • Question: How does 'Irresistible' address the issue of technology addiction?

    Answer: 'Irresistible' not only identifies the problems associated with technology addiction but also suggests strategies to counteract its effects. Alter emphasizes the importance of understanding our usage patterns and developing healthier habits. He offers practical advice for individuals to reclaim their time and focus, such as setting limits on screen time, being mindful of triggers, and fostering real-world connections that can reduce reliance on technology.
  • Question: What are some key takeaways from 'Irresistible'?

    Answer: Key takeaways from 'Irresistible' include the recognition of technology as a powerful tool that can easily lead to addiction if left unchecked. The book highlights the significance of self-awareness in managing one's relationship with technology and urges readers to critically assess how digital interactions affect their lives. Additionally, it underscores the need for more ethical practices in technology design that prioritize user well-being over profit.
  • Question: Who would benefit from reading 'Irresistible'?

    Answer: 'Irresistible' is beneficial for anyone interested in the intersection of technology, psychology, and human behavior. It is particularly useful for educators, parents, mental health professionals, and tech industry stakeholders. The insights presented can aid in fostering discussions about responsible technology use, enhancing understanding of addictive behaviors, and exploring ways to create a healthier digital environment.
  • Question: Is 'Irresistible' suitable for a general audience?

    Answer: 'Irresistible' is written in an accessible style that appeals to a broad audience, making it suitable for readers without a psychology background. Alter's engaging narrative blends academic research with relatable anecdotes, ensuring that complex concepts around addiction and technology are easily digestible. This book invites all readers to reflect on their own tech habits, making it relevant for anyone affected by the digital landscape.
  • Question: How does the book relate to modern societal issues?

    Answer: 'Irresistible' connects with contemporary societal issues such as mental health, attention span, and social disconnection. As technology becomes increasingly integrated into everyday life, Alter’s insights invite reflection on how digital environments shape human experiences and relationships. The book challenges readers to acknowledge these influences and encourages a shift towards more mindful engagement with technology, aligning with ongoing discussions about mental well-being in a tech-driven world.
  • Question: Are there any specific examples or case studies mentioned?

    Answer: 'Irresistible' includes numerous case studies and examples from the tech industry that illustrate its concepts. For instance, Alter discusses how social media platforms employ gamification elements like notifications and rewards to keep users engaged. He also examines the rise of mobile gaming and its psychological impact on players, providing real-world context to the theories presented. These examples serve to illuminate the book’s main themes and enhance understanding of addictive technology.
  • Question: Where can I buy 'Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked' in UK?

    Answer: You can purchase 'Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked' on Ubuy in UK. Ubuy offers a straightforward shopping experience, providing customers with access to a wide range of books, including this insightful read. By shopping on Ubuy, you can quickly find the book and explore additional related products to enhance your understanding of technology and its impact.

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Order now and get it around Tuesday, August 04

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Features & Benefits

  • Half of the American population is addicted to at least one behavior.
  • Adam Alter tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible.
  • Companies design these products in a way that they become almost impossible to resist.
  • Alter explains how we can harness addictive products for the good and how we can mitigate their most damaging effects.
  • Adam Alter is a professor of psychology and marketing at NYU.
  • His previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback.

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