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Item #:
41570124
Strategic Sports Event Management
85% of respondents would recommend this to a friend
Item #:
41570124
GBP 58
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What Stands Out
Comprehensive Coverage
Thorough exploration of strategic principles in sports event management, offering insights into planning, marketing, and execution, tailored for both beginners and seasoned professionals in the industry.
Updated Content
Incorporates the latest trends and case studies, ensuring readers are equipped with current best practices and innovative strategies essential for navigating the evolving landscape of sports events.
Expert Contributions
Features insights from industry-leading professionals, enhancing the reader's understanding with real-world applications and proven tactics, making it a must-have resource for aspiring sports managers.
Product Details
- This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step-by-step guide to planning, organizing, managing and evaluating events. Now in a fully revised and updated fourth edition, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and the long term. It uses international case studies in every chapter, from the NBA and NFL to Formula 1 and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of several Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers. The book covers every key aspect of the sports event management process, including:sports organizations, such as the IOC, FIFA and World Athletics, and their interactions with event partners, the media and promotersshort-term and long-term benefits of the planning processevent impact and legacyoperational functions, including finance, ticketing, transport, venues, IT, human resources and securitymarketing and communications, including social networking and new mediathe bidding processresearch and evaluationThis new edition includes expanded coverage of digital and social media, the social impact of events, sustainability, security, entrepreneurship, employability and much more. It is an essential text for any sports event course and invaluable reading for any student or practitioner working in sport business, sport management, sport development or event management.The textbook is supported by useful online resources, including additional case studies and exam questions for each chapter.
| Publisher | Routledge |
| Publication date | November 19, 2021 |
| Edition | 4th |
| Language | English |
| Print length | 398 pages |
| ISBN-10 | 0367494663 |
| ISBN-13 | 978-0367494667 |
| Item Weight | 1.78 pounds (810 grams) |
| Dimensions | 6.85 x 0.95 x 9.69 inches (17.4 x 2.4 x 24.6 cm) |
Who Should Buy?
-
Event Planners
Ideal for professionals designing and organizing sports events, providing essential strategies and management insights.
-
Sports Management Students
Useful for academic learning, offering foundational knowledge and practical applications in sports event management.
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Marketing Professionals
Beneficial for those in sports marketing, with valuable strategies on promoting and executing successful sports events.
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General Audience
Not suitable for casual readers without a background in sports event management or planning.
Product Description
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Sports Editorial Review
Strategic Sports Event Management, published by Routledge on November 19, 2021, offers comprehensive insights into effective sports event planning and execution with 398 pages filled with expert knowledge. The fourth edition emphasizes modern strategies and best practices, making it a valuable resource for students and professionals alike. Readers appreciate the in-depth analysis and real-world applications that enhance their understanding of the sports industry. The book's structured approach allows for easy navigation through complex topics, and its detailed illustrations provide clarity on crucial concepts. This engaging read is a must-have for anyone looking to advance their expertise in sports event management.
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Pros
- In-depth coverage of sports event strategies
- Structured and easy-to-navigate format
- Comprehensive analysis of real-world applications
- Valuable resource for students and professionals
- Fourth edition includes updated strategies
Cons
- Some readers may prefer a more visual approach to content
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“Great service. Ordered an item coming from the USA which wasn't available in Ireland or even for delivery from the retailer and it had arrived within a few days. Very happy with the product and the service.”
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GBP 58
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