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The Cult of the Customer: Create an Amazing Customer Experience that Turns Satisfied Customers into Customer Evangelists
Item #: 42699735

The Cult of the Customer: Create an Amazing Customer Experience that Turns Satisfied Customers into Customer Evangelists

Item #: 42699735

GBP 24

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What Stands Out

Customer-Centric Approach
Focus on transforming customer interactions into memorable experiences, fostering a loyal community of brand advocates who actively promote the business.
Practical Strategies
Offers actionable techniques and insights to enhance customer satisfaction, making it easier for businesses to implement effective change and see tangible results.
Long-Term Loyalty
Helps companies build lasting relationships with customers by turning them into passionate evangelists, ultimately driving sustained growth and profitability.

Product Details

Enhance customer experience with The Cult of the Customer book. Turn satisfied customers into loyal advocates. Get your copy on Ubuy UK.
  • In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent thirty years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases – from uncertainty to amazement. By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer – and shows how you can do it too. Hyken’s message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.
Publisher Sound Wisdom
Publication date March 17, 2020
Edition New, Updated, Revised
Language English
Print length 280 pages
ISBN-10 1640951539
ISBN-13 978-1640951532
Item Weight 13.6 ounces (385.56 grams)
Dimensions 6 x 0.64 x 9 inches (15.2 x 1.6 x 22.9 cm)

Who Should Buy?

Suitable For
  • Business Owners

    Ideal for business owners seeking strategies to enhance customer loyalty and build a passionate customer base.

  • Customer Service Teams

    Perfect for customer service professionals looking to improve interactions and transform satisfied customers into brand advocates.

  • Marketing Professionals

    Beneficial for marketers wanting to understand customer experience and leverage it for effective campaigns and promotions.

Not Suitable For
  • Non-Business Individuals

    Not suitable for individuals not engaged in any business or customer-facing role, as it lacks personal relevance.

Product Description

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Workplace Culture Editorial Review

The Cult of the Customer: Create an Amazing Customer Experience that Turns Satisfied Customers into Customer Evangelists is a transformative book by Shep Hyken that leverages practical techniques and powerful insights to elevate customer service. With 280 pages of engaging content, the updated edition offers an invaluable 'five cults' framework that helps organizations build a culture of consistent amazement. Hyken emphasizes the importance of placing customers first, fostering loyalty that turns them into advocates. Readers have praised the book for its actionable advice and real-world examples, making it a must-read for those aiming to enhance their customer experience strategy.

Customer Reviews & Ratings

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Pros

  • Clear and effective approach to enhance customer experience.
  • Packed with real-world examples and useful tips.
  • Focus on actionable advice for businesses.
  • Promotes a customer-first mentality for success.

Cons

  • Some may find the term 'cult' off-putting.

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