0 ratings
Marketing 5.0: Technology for Humanity
genuine image
Marketing 5.0: Technology for Humanity
In Marketing 5.0, Philip Kotler explains how marketers can use technology to address customers’ needs and make a difference in the world.
Marketing 5.0: Technology for Humanity
Item #: 32222244

Marketing 5.0: Technology for Humanity

Item #: 32222244

GBP 25

Price Details

Price
GBP 25

Excluding Shipping, VAT & Custom charges ( Shipping, VAT and custom charges will be calculated on checkout.
If Item price + shipping is below GBP 135, 20% VAT will be calculated on checkout, if it is equal or above GBP 135, no VAT will be charged. )

0 ratings Write a review
In stock
us Imported from USA store

QTY:

Excluding VAT : VAT will be calculated on the checkout page
Order now and get it around Wednesday, July 29
Secured transactionsecured transaction

Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.

Our Top Logistics Partners
  • fedex
  • dhl
In Marketing 5.0, Philip Kotler explains how marketers can use technology to address customers’ needs and make a difference in the world.
U-Care Warranty:
None
Select a Plan
buy now pay later

Buy Now Pay Later

fast shipping

Fast
Shipping

free return

Free
Return*

secure packaging

Secure Packaging

100% original products

100% Original Products

pci-dss

PCI DSS Compliance

iso certified

ISO 27001 Certified

paypal payment
visa payment
mastercard payment
clearpay payment
klarna payment
Note: Step Down Voltage Transformer required for using electronics products of US store (110-120). Recommended power converters Buy Now.

What Stands Out

Human-Centric Approach
Integrates advanced technology with human values, ensuring marketing strategies are ethical and impactful, catering to a more conscious and socially responsible audience.
Innovative Frameworks
Offers contemporary frameworks and models that empower marketers to harness digital innovations effectively, driving business success while addressing customer needs and preferences.
Practical Insights
Delivers actionable insights backed by real-world examples, making complex marketing theories accessible and applicable, thus enhancing the reader's understanding of current trends in marketing.

Product Details

Shop the 1st Edition of Marketing 5.0: Technology for Humanity at Ubuy UK. Discover the latest trends in marketing technology and how it impacts humanity.
  • Written by Philip Kotler, renowned for his 'Four P’s of Marketing'
  • Focuses on using technology to address customer needs and make a positive impact
  • Covers topics like AI for marketing automation, agile marketing, and contextual technology
  • Explores future trends including virtual and augmented reality marketing, blockchain for marketing, and corporate activism
  • Suitable for traditional and digital marketers, students, and teachers of marketing and business
  • Offers actionable recommendations and insights to reinvigorate the field of marketing
Item Weight1.5 lbs (680 grams)

Who Should Buy?

Suitable For
  • Marketing Professionals

    Ideal for marketers seeking innovative strategies that integrate technology to enhance customer engagement and experience.

  • Business Students

    Students studying marketing can gain insights into modern techniques and technologies that shape current marketing practices.

  • Entrepreneurs

    Entrepreneurs can leverage the concepts to build effective marketing strategies that resonate with tech-savvy audiences.

Not Suitable For
  • Beginners

    Those new to marketing may find the advanced concepts and terminology complex without foundational knowledge.

Product Description

Marketing 5.0: Technology for Humanity

Have any Query? Chat with us

Customer Questions & Answers

  • Question: What is the main concept of Marketing 5.0?

    Answer: Marketing 5.0 revolves around integrating technology with human-centric values in marketing strategies. This edition emphasizes how brands can use data analytics, artificial intelligence, and machine learning to better understand consumer behavior while maintaining an ethical approach. The book illustrates the balance between innovative technology and humane marketing practices, offering insights on how businesses can create meaningful connections with their customers.
  • Question: Who are the authors of Marketing 5.0?

    Answer: Marketing 5.0 is co-authored by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, who are renowned experts in the field of marketing. Philip Kotler is often referred to as the 'father of modern marketing,' while Kartajaya and Setiawan bring their unique perspectives on marketing in the digital era. Their combined expertise offers a deep understanding of how technology can enhance marketing efforts and improve customer relations.
  • Question: How has Marketing 5.0 changed traditional marketing approaches?

    Answer: This book outlines a transformative shift from traditional marketing methods to more technology-driven strategies. It highlights the importance of integrating tools like AI and data analytics to predict consumer behavior and personalize marketing efforts. For example, brands are now using data insights to tailor campaigns specifically to customer preferences, thus enhancing engagement and loyalty.
  • Question: What are the key technologies discussed in Marketing 5.0?

    Answer: Key technologies highlighted include artificial intelligence, big data analytics, augmented reality, and the Internet of Things (IoT). These technologies are shown as catalysts for creating more effective marketing campaigns. The book provides real-world examples of companies leveraging these innovations to enhance the customer experience and streamline their marketing processes.
  • Question: What role does ethics play in Marketing 5.0?

    Answer: Ethics is a core focus in Marketing 5.0, as it addresses the balance between utilizing consumer data for marketing and respecting privacy concerns. The authors advocate for transparency and fair practices, aiming to foster trust with customers. Ethical marketing is depicted as essential for building long-term relationships, emphasizing that technology should enhance human values rather than compromise them.
  • Question: Can Marketing 5.0 be applied to small businesses?

    Answer: Absolutely! Marketing 5.0 principles can be adapted to suit small businesses by leveraging affordable technology solutions to understand their customer base better. For instance, small businesses can utilize social media platforms and analytics tools to gain insights into customer preferences, enabling them to tailor their offerings and marketing strategies effectively.
  • Question: What are some practical applications from Marketing 5.0?

    Answer: Practical applications include using AI for automated customer service and personalizing user experiences on websites. The book showcases examples of how brands like Starbucks use data to enhance customer loyalty programs. Adding personalized recommendations can significantly increase conversion rates and encourage repeat purchases, illustrating the power of targeted marketing.
  • Question: How does Marketing 5.0 address digital transformation?

    Answer: Marketing 5.0 comprehensively covers the concept of digital transformation by discussing how companies can adapt their marketing strategies to the digital landscape. It explains how embracing technology allows for enhanced customer engagement and data-driven decision-making. The book showcases case studies of companies that successfully transitioned through digital transformation, emphasizing its critical importance in today’s market.
  • Question: What skills do marketers need to succeed in the Marketing 5.0 landscape?

    Answer: Marketers should equip themselves with skills in data analysis, digital tools, and ethical marketing practices. Understanding AI and analytics enables marketers to derive actionable insights from data, while ethical considerations will help them maintain customer trust. The book details essential skills to navigate this rapidly changing environment, encouraging continuous learning and adaptation.
  • Question: Where can I buy Marketing 5.0: Technology for Humanity 1st Edition?

    Answer: You can buy Marketing 5.0: Technology for Humanity 1st Edition at Ubuy, which is an excellent platform for accessing a wide variety of books and products. Ubuy provides users with convenient options and extensive listings, making it easy to find the title you're looking for.

Direct Editorial Review

No editorial reviews found

Customer Reviews & Ratings

5.0
1 customers ratings
  • 5 Star
    100%
  • 4 Star
    0%
  • 3 Star
    0%
  • 2 Star
    0%
  • 1 Star
    0%

Review this product

Share your thoughts with other customers

Platform Trust & Buyer Confidence

trustpilot logo
4.3/5 9,000 + reviews
Read reviews
MT
Mohd
Verified buyer

“The product received very good packaging & safe…Thank You”

16 June 2026 · via Trustpilot
SJ
Shawati
Verified buyer

“Accurate delivery timing given”

16 June 2026 · via Trustpilot
YB
Youcef
Verified buyer

“Not madly expensive like I thought, and much quicker than promised.”

15 June 2026 · via Trustpilot
LM
Leila
Verified buyer

“Never dealt with Ubuy before, but everything worked out great. Seamless cross border purchasing and shipping. Thanks!”

6/7/2026 · via Trustpilot
KA
Kwame
Verified buyer

“The process was smooth, with clear communication and timelines. This was my 1st purchase and I am really impressed. I will definitely be coming back.”

12 June 2026 · via Trustpilot
Secure Checkout Global Delivery Easy Returns Genuine Products

Product Price History

Important information

  • Limitations : For products shipped internationally, please note that any manufacturer warranty may not be valid; manufacturer service options may not be available; product manuals, instructions, and safety warnings may not be in destination country languages; the products (and accompanying materials) may not be designed in accordance with destination country standards, specifications, and labeling requirements; and the products may not conform to destination country voltage and other electrical standards (requiring use of an adapter or converter if appropriate). The recipient is responsible for assuring that the product can be lawfully imported to the destination country. When ordering from Ubuy or its affiliates, the recipient is the importer of record and must comply with all laws and regulations of the destination country.
  • Not all the products listed on Ubuy are for sale, as Ubuy is a global search engine. Products are subject to export/trade regulations.

GBP 25

Excluding VAT : VAT will be calculated on the checkout page

Order now and get it around Wednesday, July 29

QTY:

Secured transactionsecured transaction

PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.

Our Top Logistics Partners
  • fedex
  • dhl
Fastest cross-border delivery

Features & Benefits

  • Marketers can use technology to address customer needs and make a difference in the world.
  • Integrating technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
  • Covers crucial topics in modern marketing including artificial intelligence, agile marketing, contextual technology, and virtual and augmented reality marketing.
  • Reinvigorates the field of marketing with actionable recommendations and unique insights.

Ubuy Assurance

Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.